Previously, accounting for you Buzz-scheme , we have considered how to construct the work on monitoring of mentions of the company (brand) in social media. It is now clear how one should act, and what follows what.
When the sequence of actions is clear, you start to dig deeper, and there are many questions which are available in Mobile Marketing Machines
Let’s say you have a list of references for your keywords and what to do now? The nature of all posts is different, and each of them has different effects on the info box brand. Does this mean that the response to every mention should be different?
Let’s look at the order, which determines each separately influence is mentioned in the network:
One would think that everything is simple: there is a positive, negative and neutral tone. But the extent to which each of them different. Let us turn to the effect of word of mouth and remember the principle of psychology: “A man with great zeal to share something negative than positive.”
Unfortunately, it turns out that the references to color negative spread in the network at a higher rate than the positive, and therefore have greater influence. The conclusion is that you can not ignore the negative references in any case, critical speed of reaction to them. Do not delay the processing of such messages, then another, from a small spark, left unaddressed, a major fire breaks out, which is almost manageable.
2. The author mentions
the author’s number of friends on Facebook, OpenID or Livejournal, foloverov number of subscribers and Twitter feed on Youtube – the figures on which you must pay attention. It is those who read the message the author in the first place, those on whom first exposure, those of his social circle.
Found a positive mention about yourself – look at the size of the social relations of the author. If a blogger Thousanders you mentioned in your blog, be happy for a quality PR. If you have found a blogger negative about yourself, remember, about a point and immediately take action.
3. Source, which is mentioned
more could differ various social networks from one another, we have already discussed in the ” Cheat Sheet for SMM Specialist . ”
It’s pretty simple: pay attention to what sources fall in the index by search engines, and the character references. For example, in Livejournal post can bring you a long time to bear fruit, whether good or bad, but the mention of the tape Twitter, which is updated every second, can very quickly get lost. Agree, the degree of influence varies.
If a narrower approach to the problem, we can also analyze the source of the presence of the target audience, for example, community groups, forums, etc., where you find a reference. If you find a negative review about a new laptop in the group about cooking, great weather to your reputation, it does not, but that does not mean that it should not respond.
Let’s call as the involvement of other members of the social network in the mention. For Livejournal – it will be comments to Twitter – retweets for VKontakte and Facebook – Laika and rassharivaniya etc. If there is a reaction that is more likely that this reference is not left without attention, and prompting the reader to the response, hooked him, and pushed to the expression of his attitude. It means a lot.
5. The time reference
This indicator is most relevant for mikroblogovyh services, in which all references appear in the form of live tapes (Twitter, VKontakte status, etc.).
The size of the audience reading these tapes will depend on the total audience of service at a certain time. See more on this in Mobile Marketing Machines Bonus
The dynamics of site traffic during the day, according to TNS
According to studies, there are two splash social servsivov attendance. It’s lunch – a time when the audience visits social networks and reading forums with jobs, and the evening – when in the course are home computers. So, the reference in the tape during the period of peak activity of the audience will have a greater impact than in a less active period.
These 5 simple but very important in assessing the influence of mentions of metrics to help you learn how to display the degree of importance of each reference and prioritize work with them.
And then, exactly how to respond to the objections and other kinds of references, we will discuss in the next article.